Oct 10, 2022

Melbourne Fashion Week Day 1

Melbourne Fashion Week 2022 started this Monday with the Secret Garden Runway at Wesley Place. As you would expect, on and off the runway...

Aug 13, 2022

7 Fashion Rules I'm Breaking This Season

Driven largely by Gen Z (ie. the generation that didn't get to wear these first time around), some of the most standout trends from the...

Jul 18, 2022

Vintage Handbags I'm Investing Into in 2022

Vintage handbags I'm investing into in 2022 - Gucci Jackie, Louis Vuitton Croissant, Gucci Abbey, Balenciaga City, Loewe Amazona

Jul 17, 2022

What I wore in June

Neutrals, textured outfits & lots of layers, welcome to my June fashion lookbook. Here are my favourite Melbourne winter outfits right now.

Jul 17, 2022

What I wore in May

The transseasonal month that sets the mood for winter dressing, the month when you still feel adventurous with your cooler weather...

Jul 17, 2022

Closing Night - Melbourne Fashion Festival - Street Style

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Hi, I'm Lena

I love a bold outfit.

I'm a Melbourne based fashion photographer, social media manager and stylist. I'm basically obsessed with all things fashion and visual storytelling.

I love spotlighting Australian fashion - the bloggers, the designers, the labels and those amazingly dressed people just passing you by on the street.

Follow me on my journey into Australian fashion